🚀 Stay Ahead of the Email Game: Google and Yahoo's Latest Updates! Newsletter #22
I must also inform via these newsletters about crucial updates that may affect key areas of our communication strategy, and email is usually an important part of it.
Hey Friends! Hope you're all rocking the start of 2024! As part of The New Entrepreneurship, email communication to send updates about your business is something I believe we all do. I must also inform via these newsletters about crucial updates that may affect key areas of our communication strategy, and email is usually an important part of it. 🚀 Today, I've got some crucial updates to share, especially if you're in the email game, and send newsletters to your clients, prospects, and subscribers!
Google and Yahoo have just rolled out updated bulk email requirements, and you know Microsoft won't be too far behind. The catch? Enforcement starts in just 27 days – that's Feb for Yahoogle.
Here's the scoop, color-coded for your convenience:
🔴 Set Up SPF and DKIM Records Ensure your SPF and DKIM game is on point. It's the red flag to wave if you want your emails sailing smoothly.
🟠 Install Google Postmaster Tools Keep an eye on your spam rate, folks! Stay under 0.1% or risk the dreaded email block. Daily calculations mean you've got to keep it clean.
🔵 Use Your Own Domain No more sending from generic addresses. Google's DMARC policy means your emails won't land if you're using @gmail.com. Time to step up your domain game.
💗 Set Up a DMARC Policy Paste this bad boy into your settings:
Record Type: TXT
Name: _dmarc
Value: v=DMARC1; p=none; rua=mailto:email+dmarc@yourdomain.com; sp=none; adkim=r; aspf=r
Don't forget to replace the "email+dmarc@yourdomain.com" with your actual email. And, trust me, that "+dmarc" makes life way easier for filtering and monitoring.
So, what's your move? Stay ahead of the game, set those records, and keep your emails flying high. 🚀✉️
Got questions or need more details? Drop a comment or shoot me a message!
Cheers to an inbox full of success!
All success! Adrian Niculescu 🌐💻 #EmailMarketing #DigitalMarketing #TechUpdates #StayInformed